Investly helps companies finance their growth and development by enabling both private and institutional investors to provide business loans on an online platform. All investment opportunities offered have undergone a thorough pre-screening process including business plan validation, financial analysis as well as credit evaluation.
The straightforward investment process is conducted through a reverse auction process, whereby all investors are allowed to make bids on the investment. As a result, the final winning interest rate is determined and then the financing agreement is made.
The first investment opportunity Investly has live is the chance to invest in Sepapaja OÜ, a blacksmith who is planning to use the investment to scale up up their business by purchasing a larger pneumatic hammer, lathe and various other tools. According to Stig Paju, the manager of Sepapaja OÜ, they decided to use the service because: “by using Investly we are able to enhance our production, widen our product portfolio and serve more clients. As a positive by-product, our investors will help us to spread the word and gain even more customers.”
To accelerate the development of the service, Investly will be participating in the BusinessTech accelerator run by Startup Wise Guys - a technology accelerator with a global reach based in Tallinn, Estonia. Investly was chosen from among 150 applicants to part-take in the program alongside 10 other teams from all over the world. Over the next 3 months, they will go through an intensive mentoring, service development and marketing process; ending with investor days both in Tallinn, Estonia and London.
Investly has already been well received by the market and is contemplating further developments to the service. Building on the launch in Estonia, the company has ambitious expansion plans with preparations under way to enter new markets, with the UK to follow later in the year.